15 hooks that stop the scroll (with examples)

The hook decides your video's fate in two seconds. Here are 15 proven templates — pick, adapt to your niche, measure.

Curiosity hooks

• The hidden information: “What banks will never tell you about your savings”
• The insider's secret: “After 10 years in restaurants, here's what I never order”
• The numbered promise: “3 settings that double your phone's battery”
• The result first: show the ending (the finished dish, the before/after) then “here's how”

Tension hooks

• The universal mistake: “You make this mistake every morning without knowing”
• The contrarian take: “Stop waking up at 5 AM. Seriously.”
• The warning: “Don't go to Thailand before seeing this”
• The debate: “Breakfast is not the most important meal. Here's why.”

Identification hooks

• The portrait: “If you scroll instead of sleeping, this video is for you”
• The POV: “POV: you open your bank statement on the 28th”
• The confession: “I lost €3,000 in the stock market. Here are my 3 mistakes.”
• The time challenge: “I tried Jeff Bezos' routine for 7 days”

Visual hooks

• The unexpected image: a strange or spectacular shot from the very first frame
• The bold on-screen text: a strong claim in big type while you speak
• The action in progress: start mid-action, never with an introduction

How to use them

Test 3 or 4 different templates on the same topic, compare retention in your statistics, keep the winners as templates. And if you want calibrated hooks without thinking about it: AI Video writes them for you.